Innovation expert, YouTuber, and entrepreneur
My Journey
I’ve spent more than a decade inside the world of corporate innovation. Hundreds of workshops. Projects with Bosch, Covestro, Adidas, and many more. And yet, time and again, I saw the same pattern:
Great ideas getting stuck.
Innovators losing steam without management support.
Cultures pulling people back into the safety of the core business.
Leaders adding new tools and business models… but unwilling to truly rethink or let go of the past.
It was frustrating. Not because people lacked intelligence or creativity, but because they didn’t have the mindset, courage, or buy-in needed to drive real change.
So I took a sabbatical. I started researching. Writing. And eventually, I published REFRAME: The Psychology of Innovation. That’s when it clicked:
If you want real innovation, you need to reframe how people think.
Reframing helps leaders and teams:
Rethink the fundamentals — and ask radically better questions
Step out of the short-term trap — and focus on long-term value
Redefine innovation itself — not as a buzzword, but as meaningful action
Build courage and resilience — especially when change feels risky
When people start to reframe how they see the world, something shifts. They stop trying to catch up. They start changing the game.
That’s what I do now. I help companies unlock this shift, through keynotes, leadership workshops, and scalable tools that bring innovation culture to life.
Trusted by
Bosch / Covestro / Adidas / Lufthansa Innovation Hub / EnBW / Equinor
Seen on stages like
TEDx / INMerge Innovation Summit / University of St.Gallen / dozens of leadership events across Europe
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